The Hanselman family

The Hanselman have been in the fish business since 1908. The business, set up by my great uncle and my great grandfather, did pass down through the generations. I, however, decided to try some other opportunities, in Asia and so never went directly into the business. But in 2000, having worked for the Hong Kong Government and then an NGO, with an increasing awareness of overfishing in our oceans, I decided to attempt to educate people of the benefits of purchasing seafood from ‘responsibly sourced’ suppliers and supplying them with these items in Asia.

When Hanselman Brothers was established in Durham County, Northern England, fish in the North Sea and Atlantic was abundant. In those days fish was bought daily in from those thriving fishing ports and brought to the city and town outlets as well as to other distributors. The essence was to provide quality fish from ‘sources of plenty’. Unfortunately, with the advent of new post war technologies, these fisheries were depleted. As the fishing industry declined, and in fact has never resurrected, there became an increasing awareness of the need to care for our oceans.

Experience

Over the last ten years, this increasing awareness led to activism and the development of a movement to fish responsibly. There are many organsiations who accredit responsibly sourced seafood and many brands are now seeing part of their ‘corporate responsibility role’ to lead and educate their end users.

The Hanselman family, through our Hong Kong based company Pacific Rich Resources Ltd, and with the strong partnerships with market leaders, such as Cathay Pacific, Marriott, Shangri la and other leading brands are intent on promoting the philosophy of people making responsible decisions in their purchasing. To this extent it is important that we provide as much information as possible to help people choose and be educated in the process.

Experience

Over the last ten years, this increasing awareness led to activism and the development of a movement to fish responsibly. There are many organsiations who accredit responsibly sourced seafood and many brands are now seeing part of their ‘corporate responsibility role’ to lead and educate their end users.

The Hanselman family, through our Hong Kong based company Pacific Rich Resources Ltd, and with the strong partnerships with market leaders, such as Cathay Pacific, Marriott, Shangri la and other leading brands are intent on promoting the philosophy of people making responsible decisions in their purchasing. To this extent it is important that we provide as much information as possible to help people choose and be educated in the process.

pacific rich resources structure

Is headquartered in Hong Kong, with support operations in Hong Kong, China, Vietnam and a special relationship with MAXMAR MARISCOS SA de CV, an aquaculture entity in Baja California-Mexico.

Is the product development, processing and quality assurance arm of the group. Based in Hong Kong this company sources raw material for various markets. It is also responsible for tight interface and relationships with clients in the development of products, their production and delivery. Initially all the production of took place in affiliated, internationally certified factories in Qingdao, Shandong, China. This has now expanded to production in Holland, Iceland, USA/ Hawaii, Vietnam and Penang, Malaysia.

Has the responsibility of reacting with PRR customers in our largest market, Hong Kong. Products are sold under our own brand name, ‘Pacific Rich Resources’, as well as our premier ‘Hanselman Brothers’ brand, the ‘Wild Ocean’ brand and ‘Northern Seas’ brand, the latter encompassing fish of European species. A recent new brand ‘Southern Seas’ was recently initiated for the sale of pacific reef fish species, more liked by the Asian market. The company also caters for the ‘tailor made’ requirements of it corporate customers to meet their specific branding, sizing and presentation needs, with an emphasis on airline catering.

our partners

We work with industry leaders in Hong Kong who work in promoting to their clients the concept of sustainability and responsible sourcing.
Please follow these links to see what they are up to in their own business environments.

Marriott/ Starwood
In 2017 Marriott International unveiled its Global Sustainability and Social Impact Commitments to Deliver Positive Change in many areas. This includes ONLY purchasing responsibly sourced seafood.
Shangri La
Probably the first hotel chain to obtain MSC accreditation to support their responsible sourcing
Choose Right Today
A great web vehicle to learn about the state of global and HK fisheries. You can make a difference in what seafood you buy following some simple rules and guild lines.  Help to make a difference to our Oceans for future generations and ‘Choose right today’.
Cathay Pacific
Since 2010 Cathay Pacific’s Catering Team has been working with Pacific Rich and other suppliers to support sustainable seafood and fisheries. Since that time, in Economy Class on our flights from European ports, they have been serving fish from sustainable sources, such as those that are Marine Stewardship Council (MSC)…
Foodie
An online magazine which serves Hong Kong with information on food and eating. Great supporters of responsibly sourced seafood and ‘chose right today.  
Pizza Express
Pacific Rich works with this innovative company to produce and promote menus and recipes involving responsibly sourced seafood. One must try their many dishes. The company is very progressive in the area of corporate social responsibility.

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FEHD LICENCE

Our seafood is packed in our FEHD Licensed Food Factory.

Licence #2992806363.

Our Food Factory is located at Flat 817 & 819, 8/F, Sun Fung Centre, 88 Kwok Shui Road, Kwai Chung, New Territories, Hong Kong